Media Automation
Pipelines.
We build media pipelines that run in production. OutCaps, our localization engine, takes video ads into new languages and keeps the subtitles locked to the speaker — nothing to re-time, no line breaks to fix by hand.
OutCaps is built to catch its own mistakes before they reach your audience.
Line breaks aren't guesswork
Where each line breaks, how long it stays up, how big the text sits — all calculated, every time, the same way. Change a word and it re-fits itself instead of landing on someone's desk to fix by hand.
Translating and timing are separate jobs
We translate whole sentences first, so meaning and idiom survive the trip. Only then do we fit the result to the video. Tools that do both at once are why subtitles end up reading like a machine wrote them.
Subtitles stay on the speaker
Every line is pinned to the moment the words are actually said. German and Japanese reorder a sentence completely, and the subtitles still land with the mouth and the cuts.
You never get English by accident
If a translation didn't come through, the export stops and tells you. It doesn't quietly hand back the original English in a slot that was supposed to be localized.
Notes from the pipeline.
For localization and creative ops teams: occasional engineering notes on shipping reliable media automation at scale.
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